Revlon has acquired Coty’s international Cutex businesses, which primarily operates in Australia and the U.K.

With this acquisition, Revlon completed the global consolidation of the Cutex brand’s worldwide operations under Revlon management.

Gianni Pieraccioni, executive VP / COO of Revlon, said:

“Cutex has been a consistent source of innovation, from its invention of liquid nail polish in 1917 to its popular nail polish removers widely used today…We are excited to complete the global consolidation of the Cutex brand, as this will enable us to optimize the brand’s full potential.”

Patrice de Talhouët, Coty’s EVP / CFO, added: “Coty aims to rationalize its portfolio by focusing on fewer brands to drive a higher growth… our sale of these Cutex businesses is another step towards our strategy. Coty will continue to drive its leadership in the consumer and salon nail category as a key part of its growth strategy, however the Cutex business was not a focus-brand for us.”

Cutex has been providing consumers with nail products for more than 100 years.

By re-unifying Cutex’s worldwide operations within Revlon’s brand portfolio, Revlon is now positioned to strengthen the Cutex brand by focusing on redesigning the existing Cutex nail care products to enhance consumer appeal and expanding its portfolio into additional categories.